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Vitamin O

How It Works

Bottom Line: Vitamin O does not treat or cure cancer. It has no role in cancer care.

Vitamin O is a food supplement that is advertised on the Internet. The people who advertise this supplement claim that it contains a high concentration of oxygen molecules (30,000 parts per million) dissolved in distilled water, which is unlikely because the maximum solubility of oxygen in water at room temperature is only 7500 parts per million. Vitamin O can be classified as an oxygen therapy because it is based on the idea that cancer and many other diseases are caused by a build-up of toxins in the body from pollution, processed foods, and other factors. They think that by supplying high levels of oxygen to the body, they can detoxify the organs and kill cancer cells. Studies have shown that this is not true. First, laboratory studies show that cancer cells actually grow rapidly when supplied with high levels of oxygen, and that low levels of oxygen do not cause the formation of new cancer cells. Secondly, oxygen is absorbed through the thin linings of the lungs, not the thick mucosal surfaces of the GI tract.

Purported Uses

**NOTE: There is no evidence that Vitamin O is safe or effective for treating any of the following uses.
  • To treat arthritis
  • To prevent and treat cancer 
  • To manage heart disease
  • To treat lung disease
  • To sharpen the mind
  • To treat infections, such as the flu and the common cold
  • To treat headaches
  • To treat HIV and AIDS
  • To lower high blood pressure
  • To promote sleep
  • To improve recovery from illness
  • To releive stress
  • To improve strength and stamina

Research Evidence

No laboratory studies or clinical trials have tested whether Vitamin O is safe or effective.

Warnings

  • In March of 1999, the Federal Trade Commission (F.T.C.) charged Rose Creek Health Products, Inc., and Staff of Life, Inc., the producers of Vitamin O, with making false health claims; these companies had to pay $375,000 in consumer compensation and are barred from selling this product under false pretenses that it will benefit people with cancer, HIV/AIDS, heart disease, lung disease, or other chronic illnesses. 
  • No health claim made for Vitamin O has ever been supported.

Side Effects

  • None known

Special Point

  • This product is not supported by any scientific evidence.

Common Name

Stabilized oxygen

Brand Name

Vitamin O (Manufactured by Rose Creek Health Products, Inc., and Staff of Life, Inc.)

Clinical Summary

Food supplement advertised on the Internet and elsewhere purported to contain 30,000 ppm stabilized oxygen molecules in a liquid solution of sodium chloride and distilled water. Vitamin O is promoted to prevent and treat cancer, HIV/AIDS, cardiovascular disease, pulmonary disease, and other chronic illnesses by detoxifying the body and improving metabolism via high doses of molecular oxygen (1). Its supposed anticancer activity is based on the false theory that cancer cells grow in an oxygen-poor environment and cannot proliferate in oxygen-rich conditions. Vitamin O was advertised in national newspapers for mail-order purchase until the Federal Trade Commission (FTC) filed a complaint against its marketers, Rose Creek Health Products, Inc., and Staff of Life, Inc., in March 1999. The FTC found, contrary to advertisment claims, that Vitamin O does not allow oxygen molecules to be absorbed through the gastrointestinal system, does not prevent or treat any physical ailment or disease, does not have a beneficial effect on human health, has not been proven effective by medical or scientific research, and was not developed by NASA for use of astronauts (2). The defendants were fined and are barred from marketing this or any other product with unsupported claims (3).

Purported uses

  • Arthritis
  • Cancer prevention
  • Cancer treatment
  • Cardiovascular disease
  • Chronic obstructive pulmonary disorders
  • Cognitive improvement
  • Common cold
  • Headaches
  • HIV and AIDS
  • Hypertension
  • Infections
  • Influenza
  • Insomnia
  • Recovery from illness
  • Relaxation
  • Strength and stamina

Constituents

Manufacturer claims that product contains 30,000 ppm stabilized oxygen molecules in a liquid solution of sodium chloride, trace minerals, and distilled water.(1)


Mechanism of Action

Vitamin O's supposed efficacy is based on the idea that most degenerative diseases (e.g., cancer, arthritis, heart disease, Alzheimer's disease, chronic fatigue syndrome) result from decreasing level of atmospheric oxygen caused by industry and deforestation. Stress, toxins, and the modern diet of processed foods, fats, sugar, alcohol, white flour, and caffeine are said to make the body oxygen deficient because more oxygen is required to metabolize them (1). Vitamin O's marketers misappropriate the discovery of higher atmospheric oxygen levels in past geologic eras to conclude that the human body evolved to function at higher concentrations of oxygen than is now available. They further argue that the dissolved oxygen content of most people's bodies is considerably lower than that needed to maintain sufficient metabolism, and that the lower the level of dissolved oxygen in a person's body, the greater susceptibility to disease. No advertisement claim is supported by laboratory or clinical evidence. Despite claims, gaseous oxygen is not absorbed through the GI tract. Vitamin O does not contain 30,000 ppm oxygen, as the maximum solubility of oxygen in water at room temperature is only 7,500 ppm.

Pharmacokinetics

No formal pharmacokinetics studies have been performed.

Warnings

The Federal Trade Commission charged the marketers of Vitamin O with making false health claims in March 1999, for which the marketers paid $375,000 in consumer compensation (3). No health claim made for Vitamin O has been substantiated.

Adverse Reactions

None known

Herb-Drug Interactions

None known

Literature Summary and Critique

No clinical or laboratory study evaluates the efficacy of 'Vitamin O' supplements.

References

  1. "Mighty Vitamin O." Bio/Tech News web site, available at: http://www.biotechnews.com (Accessed September 24, 2007.) 
  2. Federal Trade Commission v. Rose Creek Health Products, Inc., The Staff of Life, Inc., and Donald L. Smyth. Complaint For Permanent Injunction and Other Equitable Relief. March 15, 1999. Available at: http://www.ftc.gov/os/1999/03/rosecreekcmp.htm (Accessed September 24, 2007.)
  3. Federal Trade Commission. "Marketers of 'Vitamin O' Settles FTC Charges of Making False Health Claims; Will Pay $375,000 for Consumer Redress." News release; May 1, 2000. Available at: http://www.ftc.gov/opa/2000/05/rosecreek2.htm (Accessed September 24, 2007.)

Last Updated: Sep. 24, 2007
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