Colorectal Cancer Screening Rate Skyrockets in NYC with Help from MSK Physician

By Maureen Salamon,

Monday, November 30, 2015

Colonic Adenocarcinoma with H&E Staining

MSK gastroenterologist Sidney Winawer helped lead a massive effort known as the C5 initiative to boost New York City’s colorectal cancer screening rate. Since 2003, the routine colonoscopy rate in the city has skyrocketed from 42 percent in 2003 to nearly 70 percent today. Screening disparities have also been eliminated among racial and ethic groups.

  • An NYC initiative set out to increase the colonoscopy rate.
  • MSK physician Sidney Winawer helped lead this effort.
  • Since 2003, the rate increased from 42 percent to nearly 70 percent.
  • The effort also eliminated screening disparities among racial and ethnic groups.

Thanks in part to the leadership of Memorial Sloan Kettering gastroenterologist Sidney Winawer, an ambitious program to increase screening for colorectal cancer in New York City has had dramatic results. The massive effort, known as the C5 initiative, has boosted the city’s routine colonoscopy rate to record-high levels and has eliminated screening disparities among racial and ethnic groups.

The C5 initiative — short for Citywide Colon Cancer Control Coalition — launched in 2003 with Dr. Winawer as co-chair of its advisory and steering committees. Thomas Frieden, then commissioner of the New York Department of Health and Mental Hygiene (DOHMH), spearheaded the program after naming colonoscopy a top health priority for New York City.

In the dozen years since, the colonoscopy rate in the city has skyrocketed from 42 percent in 2003 to nearly 70 percent today, thanks to a citywide network of physicians, hospitals, professional organizations, health departments, advocacy groups, and others who worked doggedly to promote colonoscopy among people age 50 and older. Additionally, blacks, Hispanics, and Asians in New York City are now screened as often as whites — significantly higher than national rates.

“It seemed to be a monumental task, but I’m basically an optimist, and many people I work with are also optimists,” says Dr. Winawer, who has enjoyed a half-century career distinguished by wide-ranging efforts to increase colorectal cancer screening. “We’re used to rolling up our sleeves and fulfilling our objectives, and that’s what happened. With the optimism and energy so many people have brought to this, I don’t think we ever questioned our success.”

It seemed to be a monumental task, but I'm basically an optimist.
Sidney Winawer Gastroenterologist

Dr. Winawer and his C5 colleagues report on the public health effort in the November 23 issue of the journal Cancer.       

Multiple Tactics, Single-Minded Commitment

Colonoscopy is considered the gold standard screening exam for colorectal cancer. A 2012 study led by MSK biostatistician Ann G. Zauber and Dr. Winawer, which was published in the New England Journal of Medicine, showed that removing polyps by colonoscopy not only stops colorectal cancer from developing but also prevents deaths from the disease. 

Screening Guidelines

Learn more about who should get screened for colorectal cancer depending on age and family medical history.

With 2002 estimates indicating that more than 1,500 New York City residents die of colorectal cancer each year and that 60 percent of at-risk New Yorkers were unscreened, hundreds of C5 volunteers joined forces with DOHMH employees to turn the tide through a combination of advocacy, policy, and resource-development programs.

Key tactics included:

  • free colonoscopies for about 20,000 uninsured patients
  • public education campaigns in English and Spanish
  • educational outreach and site visits to healthcare providers
  • patient navigator programs to usher people through the colonoscopy process
  • a direct referral program eliminating unnecessary pre-colonoscopy consultations for eligible patients
  • colonoscopy quality-control monitoring

Annual daylong summits involving all C5 participants kept the coalition’s accomplishments on track and supplemented daily communication, helping solve problems and avoiding wasted efforts, Dr. Winawer explains.

“There’s a lot of synergistic communication always going on between committees and members, with constant emails and phone calls,” he says. “In the world we live in, it’s so encouraging and gratifying to find the people we’ve had at C5. They step up to the plate and give their time, energy, and wisdom because they feel it’s the right thing to do.”

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Model Urban Program Inspires Others

Given his career-long contributions to the field, Dr. Winawer’s pivotal role in C5 was a natural fit. He has headed the World Health Organization’s Collaborating Center for the Prevention of Colorectal Cancer to establish prevention guidelines for the disease. He’s also currently co-chair of the International Digestive Cancer Alliance, which initiated a worldwide campaign to increase awareness and prevention of digestive cancers.   

The American Cancer Society recently awarded Dr. Winawer its Medal of Honor in recognition of his lifetime contributions to colorectal cancer screening and prevention.

“I’m absolutely delighted to see my interests operationalized and incorporated into the New York City program — and for them to be so successful,” he notes. “I’m also delighted that we’ve become a model of an urban program that people around the world can use to develop similar types of programs.”

While Dr. Winawer no longer co-chairs the C5 steering committee, he remains active in its ongoing efforts. Future goals include reaching an 80 percent screening colonoscopy rate among people 50 and older by 2018, a benchmark shared by more than 250 public, private, and nonprofit organizations around the country.

Dr. Winawer, who has been on MSK’s staff since 1968, feels that MSK’s support and encouragement of his work with C5 was pivotal.

“I think the C5 effort tells the world that Memorial Sloan Kettering is very much interested in the prevention of cancer as well as treatment,” he says. “It also demonstrates that MSK faculty are in leadership roles in these efforts, not only in New York City but also nationally and internationally.

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I was 41 when diagnosed with colon cancer after 12 rounds chemo thought I was done I went to stage 4 had full hysterectomy found tiny spot on liver. Before I could do ablation spot on liver disappeared. I'm in remission feel great still get chemo every 3 weeks. Our goal is to do it monthly
I had no symptoms it's so scary. I have 3 children loving husband. I want to live!!!!!!
Are you seeing more success rates?

Dear Robyn, we are glad to know you are in remission and feeling well, and that you have a loving family to support you through it all. Our physicians and researchers continue to work hard to help improve treatment and outcomes for people with colorectal cancer and metastasis. We often see people do better than expected.

You may also be interested to know that we offer resources to help people cope with the emotional impact of living with advanced cancer. We provide counseling services through our Department of Psychiatry and Department of Social Work (; a virtual support group for people living with advanced cancer (; as well as resources on our website with tips to help manage advanced cancer (

Finally, our online community for patients and caregivers offers a valuable forum to gain insights and support from others who share similar cancer experiences:…
To learn more about our Connections community and how to join, please visit…

Wishing you all our best for an enjoyable holiday season.

My last colonoscopy was December 2008. I was diagnosed as unspecified coilitis. My primary care physician has been hounding me to get another one. My maternal grandmother had Colon cancer. My mom had a foot of her intestines removed because of diverticulitis.

Free Screening?? I Need An Appointment Please.

Dear Cheryl, if you do not have health insurance, the Health and Hospital Corporation (HHC) hospitals offer colonoscopies and other colon cancer screening tests at little or no cost. For more information about which NY York City hospitals offer these screenings (and the number to call at each hospital to see if you qualify for financial assistance and make an appointment), please visit Thank you for your comment.

Each time I prep for a colonoscopy, although I follow instructions carefully, I get severely ill with migraine, nausea, and continuous vomiting. The effects have been worse each time. So bad last time that the doctor almost cancelled the procedure. The amount of post-procedure recovery time I need has increased from 24 hours to 3 days. Are there any new colonoscopy and prep methods that can help me this year?

Dear Lucille, we are sorry that you are experiencing these issues because of the preparation required prior to colonoscopy. We forwarded your comment to Dr. Robert Kurtz, Chief of MSK's Gastroenterology and Nutrition Service, and he responded:

"All procedures other than tests for blood in the stool, require a prep. There is no one good answer for prep issues. The patient should discuss other prep options with her doctor."

Thank you for reaching out to us.

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