Cycle for Survival Kicks Off 2023 Events Nationwide with New Performance Apparel Sponsor Vuori

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Cycle for Survival

Cycle for Survival, the movement to beat rare cancers, is launching its annual team stationary-cycling events in 15 locations across the country this weekend in New York City. More than 20,000 riders are expected to participate in person and virtually this March, April, and May. A community of patients, caregivers, supporters, and MSK doctors and scientists will ride together to raise funds for rare cancer research at MSK. Every dollar raised goes directly to innovative clinical trials, research, and major scientific initiatives. Cycle for Survival has raised over $320 million since it began in 2007, with nearly $175 million raised in the past five years alone.

About half of all people facing cancer have a rare form of the disease. Rare cancers include brain, ovarian, and pancreatic cancers, as well as all pediatric cancers and blood cancers like leukemia and lymphoma. Research into these diseases is largely underfunded, which often leaves patients with few or no treatment options. Cycle for Survival provides urgently needed funds to fuel the efforts of MSK doctors and researchers pursuing new treatments.

“MSK has improved the lives of countless people with rare cancers thanks to breakthrough discoveries made possible by the Cycle for Survival community,” said MSK President and CEO Selwyn M. Vickers, MD, FACS. “Every person who joins a Cycle for Survival ride or donates to a team plays a vital role in helping us understand and cure rare cancers, and the progress we’ve made so far is truly remarkable.”

Instructors from Equinox, Cycle for Survival’s founding partner, will lead inspirational, high-energy rides at Equinox clubs and iconic outdoor venues, including Central Park’s Wollman Rink in New York City. “Our partnership with Cycle for Survival adds a deeply meaningful dimension to the work we do here at Equinox,” said Scott Rosen, Executive Advisor at Equinox. “We’re thrilled to welcome riders back for another season of uplifting and impactful events.”

Cycle for Survival recently announced its new partnership with performance apparel company Vuori as the program’s Official Performance Apparel Sponsor. Vuori, a maker of premium performance apparel, is committed to ethical manufacturing, sustainability, and community. “It is an honor to partner with Cycle for Survival this year as the official performance apparel sponsor. Connecting with a like-minded group for such a good cause and building awareness through community is something we are passionate about. What better way than to move the body and share positive vibes with old friends and new,” said Austin Prideaux, Director of Wholesale and Event Marketing at Vuori. Through this partnership, Cycle for Survival participants can earn exclusive Vuori gear through their fundraising, including a knit beanie, leggings, shorts, sweatshirts, and more. Cycle for Survival’s other generous Signature Sponsors include smartwater®, the Official Hydration Sponsor of Cycle for Survival for the 11th consecutive season, and ICAP, which provides an annual fundraising challenge for the Cycle for Survival community.

For more information about Cycle for Survival, please visit www.cycleforsurvival.org.

Contact:
Name: Rebecca Williams
Phone Number: (917) 280-3413
Email: [email protected]