Iconic New York Brands Unite for Year Two of Memorial Sloan Kettering Cancer Center’s NYC for MSK Campaign

Memorial Sloan Kettering Cancer Center (MSK) announces the return of NYC for MSK to celebrate MSK’s 141st anniversary. For one day, New York City’s most notable brands in fashion, food, toys, and sports will come together to support MSK’s mission of ending cancer for life.

On May 30, select businesses will make a donation to MSK, contribute a portion of their day-of sales, and/or offer a donation option to shoppers at checkout. The fundraiser aims to harness the collective power of the city to drive breakthroughs in cancer research and patient care at MSK.

This year, NYC for MSK will feature the return of brands such as Breads Bakery, FAO Schwarz, Joe’s Pizza, Kendra Scott, and Maman. New additions include:

• The Carlyle Hotel
• New York or Nowhere
• Ess-a-Bagel
• Ralph Lauren
• Generation Love
• Roller Rabbit
• Harlem Globetrotters
• Schaller & Weber
• Ivar by Ritika Ravi
• Serendipity 3
• J.Crew
• StickerBeans
• Lacoste
• Sweetgreen
• Marina B
• Tanya Taylor
• Matto Espresso
• Two Boots Pizza
• N.PEAL London
• Unsubscribed
• NAYA
• Zadig & Voltaire

The Madison Avenue Business Improvement District will also join in celebrating MSK by hosting a special Shop With Your Dog Day, which will benefit MSK’s Caring Canines Program. Participating stores, including Generation Love, Ivar by Ritika Ravi, J.Crew, Marina B, N.PEAL London, Tanya Taylor, and Zadig & Voltaire will donate a percentage of sales to MSK and host special events and programming for shoppers and dogs.

“MSK has proudly called New York City home for 141 years, and our legacy of pioneering cancer research and care has always been bolstered by the unwavering support of this community,” said Selwyn M. Vickers, MD, President and CEO of MSK. “Today, and every day, we remain deeply grateful for our donors’ generosity as we continue to drive innovation, deliver exceptional care, educate the next generation of clinicians and scientists, and advance our mission of ending cancer for life.”

MSK was founded on May 31,1884. Over the past 141 years, MSK doctors, nurses, and scientists have been at the forefront of innovation in cancer, driving extraordinary progress in patient care, scientific research, and education. Some of the first chemotherapy drugs, the first immune-based treatments, and many of the most effective targeted therapies against cancer began at MSK — made possible in part by philanthropic support.

Join NYC for MSK on May 30 at a participating store below or by making a tax- deductible donation to MSK today.
 

CONTACT:
Maggie Hopf
[email protected]
646-988-4355