Digital Outreach


Associate Director: Ophelia Chiu

Project Description: In developing projects and programs for PIP research, we have identified a significant area of need: We don’t currently have a systematic, scalable way to attract the high-risk individuals who are needed for this type of research. This includes those who have not yet been affected by cancer as well as cancer survivors.

To address these needs, we are developing a digital outreach project that is focused on attracting targeted high-risk people for research at MSK.

Building a successful precision interception program requires new ways to reach nontraditional groups. We will use web-based tools and applications that allow people who are not MSK patients to self-identify as at a high risk. This team will create digital outreach tools to attract new participants and will test digital screening algorithms for PIP-initiated research.