Vitamin O is a dietary supplement that is marketed on the Internet. Supporters claim that it contains a high concentration of oxygen molecules (30,000 parts per million) dissolved in distilled water, which is unlikely because the maximum solubility of oxygen in water at room temperature is only 7500 parts per million. Vitamin O can be classified as an oxygen therapy because it is based on the idea that cancer and many other diseases are caused by a build-up of toxins in the body due to pollution, processed foods, and other factors. Promoters believe that by supplying high levels of oxygen to the body, vitamin O can detoxify the organs and kill cancer cells. Studies in animal have shown that inhaling oxygen-rich air has anticancer activities. However, oxygen is absorbed through the lungs. Taking oxygen supplements by mouth is unlikely to have the same effect.
None of the following claims is supported by scientific evidence:
To treat arthritis
To prevent and treat cancer
To manage heart disease
To treat lung disease
To sharpen the mind
To treat infections, such as the flu and the common cold
To treat headaches
To treat HIV and AIDS
To lower high blood pressure
To promote sleep
To improve recovery from illness
To relieve stress
To improve strength and stamina
In March 1999, the Federal Trade Commission (F.T.C.) charged Rose Creek Health Products, Inc., and Staff of Life, Inc., the producers of Vitamin O, with making false health claims. These companies had to pay $375,000 in consumer compensation and are barred from selling this product under false pretenses that it will benefit people with cancer, HIV/AIDS, heart disease, lung disease, or other chronic illnesses.
No health claim made for Vitamin O has ever been supported.
This product is not supported by any scientific evidence.
Vitamin O (Rose Creek Health Products, Inc.; Staff of Life, Inc.)
As a dietary supplement advertised on the Internet and elsewhere, Vitamin O is promoted to prevent and treat cancer, HIV/AIDS, cardiovascular disease, pulmonary disease, and other chronic illnesses by detoxifying the body and improving metabolism via high doses of molecular oxygen. It is purported to contain 30,000 ppm stabilized oxygen molecules in a solution of sodium chloride and distilled water. The anticancer activity of vitamin O is based on the theory that cancer cells grow in an oxygen-poor environment and cannot proliferate in oxygen-rich conditions.
Vitamin O was advertised in national newspapers for mail-order purchase until the Federal Trade Commission (FTC) filed a complaint against its marketers, Rose Creek Health Products, Inc., and Staff of Life, Inc., in March 1999. The FTC found, contrary to the advertisement claims, that Vitamin O does not allow oxygen molecules to be absorbed through the gastrointestinal system, does not prevent or treat any physical ailment or disease, does not have a beneficial effect on human health, has not been proven effective by medical or scientific research, and was not developed by NASA for use of astronauts (1).
Chronic obstructive pulmonary disorders
HIV and AIDS
Recovery from illness
Strength and stamina
Mechanism of Action
Vitamin O’s supposed efficacy is based on the idea that most degenerative diseases (e.g., cancer, arthritis, heart disease, Alzheimer’s disease, and chronic fatigue syndrome) result from decreasing levels of atmospheric oxygen caused by industry and deforestation. Stress, toxins, and the modern diet of processed foods, fats, sugar, alcohol, white flour, and caffeine are said to make the body oxygen-deficient because more oxygen is required to metabolize them (1).
Vitamin O marketers misappropriate the discovery of higher atmospheric oxygen levels in past geologic eras to conclude that: the human body evolved to function at higher concentrations of oxygen than is now available; the dissolved oxygen content of most people’s bodies is considerably lower than that needed to maintain sufficient metabolism; and that the lower the level of dissolved oxygen in a person’s body, the greater the susceptibility to disease.
While supplemental respiratory oxygen is thought to have anticancer activities by enhancing T cells and NK cells (3), none of the claims on oral vitamin O supplement are supported by laboratory or clinical evidence.
The Federal Trade Commission charged the marketers of Vitamin O with making false health claims in March 1999, for which the marketers paid $375,000 in consumer compensation (2). None of the health claims made for Vitamin O has been substantiated.
Federal Trade Commission v. Rose Creek Health Products, Inc., The Staff of Life, Inc., and Donald L. Smyth. Complaint For Permanent Injunction and Other Equitable Relief. March 15, 1999. Available at: http://www.ftc.gov/os/1999/03/rosecreekcmp.htm. Accessed December 4, 2014.
Federal Trade Commission. “Marketers of ’Vitamin O’ Settles FTC Charges of Making False Health Claims; Will Pay $375,000 for Consumer Redress.” News release; May 1, 2000. Available at: http://www.ftc.gov/opa/2000/05/rosecreek2.htm. Accessed December 4, 2014.